When I sold physician recruitment advertising, clients often asked how to get started. We made it easy then, and I make it easy for you now.

1. Call or email me and briefly describe your project. I’ll follow up with a proposal within one week.

2. If you like it and we agree to work together, I’ll send you a contract. One-half of the fee will be required to begin, and 1/2 will be due upon completion. 

3. We’ll set up a phone meeting, during which I’ll ask you about background information such as:
   - The purpose of your project
   - Who your audience is
   - Your competitors
   - Your product or service benefits
   - Your primary message
   - Your call to action
   Or, I can email you my creative brief that you can complete and return. I’ll contact you about any questions.
   

4. I’ll hide away and write. I’ll send you a draft. You and your team review it and return with your comments. Up to 3 rounds of edits are included in your project fee.
   

5. You’ve got copy! Your ad text can be provided in most formats, ready for your design team to work with. No design team? Ask for recommendations.